Facebook’s ad targeting tools could be a valuable supplement to census data

 Official census forms are an invaluable source for demographic data throughout the country, but for trends that occur on the scale of weeks or months rather than years, they’re a bit lacking. But a new study shows that similar data used by Facebook to target ads could help fill in that blind spot. Read More

Author: Devin Coldewey
Published at: Thu, 12 Oct 2017 23:33:51 +0000

Credits: https://www.techcrunch.com