STF GROUP, Owner of Brands STUDIO F and ELA, Implements Oracle Cloud to Optimize Inventory Planning Across Omnichannel Footprint in Latin America - Publik Talk


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Thursday, September 6, 2018

STF GROUP, Owner of Brands STUDIO F and ELA, Implements Oracle Cloud to Optimize Inventory Planning Across Omnichannel Footprint in Latin America

Press Release

STF GROUP, Owner of Brands STUDIO F and ELA, Implements Oracle Cloud to Optimize Inventory Planning Across Omnichannel Footprint in Latin America

Trending Colombian Fashion Retailer Introduces Science to Inform Inventory Mix and Levels across 317 Physical Stores in Colombia, Mexico, Panama and Chile

Redwood Shores, Calif.—Sep 6, 2018

Colombian Fashion Retailer STF GROUP has deployed Oracle Retail Planning and Optimization Cloud Service to support the growth of channels and operations by introducing best of breed, advanced planning solutions with supporting retail science to optimize inventory and financial plans. STF GROUP curates a unique fashion shopping experience of high quality apparel, footwear, handbags, accessories through an online shop, boutiques and certified wholesalers that serve customers in Colombia, Costa Rica, Chile, Ecuador, Guatemala and Peru. After experiencing strong growth in recent years, STF GROUP looked to the cloud for a single source of performance, market and vendor data that will be critical to improving the accuracy and depth of inventory plans while maximizing margin potential and mitigating unnecessary markdowns.

With a footprint including 317 physical stores across Latin America, 4,500 direct employees and producing more than 6 million pieces per year STF GROUP understood the need to invest in cloud technology to support continued growth and provide better service for their customers.

“We knew we needed a modern solution that could scale and grow with our business to support our plans to close the year optimizing resources,” said Polo Marin, Operations Director, STF GROUP. “Oracle Retail Consulting helped us implement Oracle Retail Merchandise Financial Planning Cloud Service and Oracle Retail Assortment Planning Cloud Service.”

“According to Euromonitor International, the middle-class of Colombia is consolidating and changing its relationship with retail brands and expecting more personalized service and inventory,” said Carlos Victoria, Vice President of Latin America, Oracle Retail. “Oracle is poised to help retailers like STF GROUP empower their teams to take advantage of new digital opportunities by enabling omnichannel strategies and support alliances with international competitors.”

With Oracle Retail Planning and Optimization Cloud Service, STF GROUP can now take advantage of a proactive planning process that creates transparency of cost in the buying process and a consolidated view of key performance indications in one place. Merchandising planners can manage and organize their assortment plan in units with correct time to market and a structured process based on science that is key to evaluating what to replace first and keep on top of the latest fashion trends and consumer preferences.

“STF GROUP is a dynamic fashion retailer. Throughout the implementation process, we appreciated the importance of the user experience and a robust solution that met their needs to better serve a sophisticated consumer,” said Lou Frio, Vice President Consulting, Oracle Retail. “Our teams worked closely together to achieve a common goal, better customer service.”


STF Group implemented Oracle Retail Planning and Optimization Cloud Service in November 2017.

Contact Info
Matt Torres
About Oracle

The Oracle Cloud delivers hundreds of SaaS applications and enterprise-class PaaS and IaaS services to customers in more than 195 countries and territories while processing 55 billion transactions a day. For more information about Oracle (NYSE:ORCL), please visit us at

About Oracle Retail

Oracle provides retailers with a complete, open, and integrated suite of best-of-breed business applications, cloud services, and hardware that are engineered to work together and empower commerce. Leading fashion, grocery, and specialty retailers use Oracle solutions to anticipate market changes, simplify operations and inspire authentic brand interactions. For more information, visit our website at


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Matt Torres

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Published at: Thu Sep 06 12:00:00 UTC 2018

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